{"id":3153,"date":"2025-12-15T18:30:01","date_gmt":"2025-12-15T18:30:01","guid":{"rendered":"https:\/\/gmcosmeticaportugal.com\/?p=3153"},"modified":"2025-12-15T19:08:24","modified_gmt":"2025-12-15T19:08:24","slug":"value-creation-in-cosmetics","status":"publish","type":"post","link":"https:\/\/gmcosmeticaportugal.com\/en\/value-creation-in-cosmetics\/","title":{"rendered":""},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3153\" class=\"elementor elementor-3153 elementor-3129\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6135c30 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6135c30\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27429b6\" data-id=\"27429b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0550701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0550701\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79eca12\" data-id=\"79eca12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e74dee elementor-widget elementor-widget-image\" data-id=\"7e74dee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"296\" src=\"https:\/\/gmcosmeticaportugal.com\/wp-content\/uploads\/2025\/12\/GMCOSMETICAPORTUGAL\u2013Blog-Sustentabilidade-768x296.png\" class=\"attachment-medium_large size-medium_large wp-image-3134\" alt=\"Ao encerrarmos mais um cap\u00edtulo, torna-se cada vez mais evidente que a sustentabilidade deixou de ser apenas uma vis\u00e3o de futuro.\" srcset=\"https:\/\/gmcosmeticaportugal.com\/wp-content\/uploads\/2025\/12\/GMCOSMETICAPORTUGAL\u2013Blog-Sustentabilidade-768x296.png 768w, https:\/\/gmcosmeticaportugal.com\/wp-content\/uploads\/2025\/12\/GMCOSMETICAPORTUGAL\u2013Blog-Sustentabilidade-300x116.png 300w, https:\/\/gmcosmeticaportugal.com\/wp-content\/uploads\/2025\/12\/GMCOSMETICAPORTUGAL\u2013Blog-Sustentabilidade-1024x395.png 1024w, https:\/\/gmcosmeticaportugal.com\/wp-content\/uploads\/2025\/12\/GMCOSMETICAPORTUGAL\u2013Blog-Sustentabilidade-1536x593.png 1536w, https:\/\/gmcosmeticaportugal.com\/wp-content\/uploads\/2025\/12\/GMCOSMETICAPORTUGAL\u2013Blog-Sustentabilidade-2048x791.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc7407d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc7407d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f02b9ef\" data-id=\"f02b9ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5083b5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c5083b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Sustainability as strategy:<br>A reflection on value creation in cosmetics<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21a02ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a02ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a819cb6\" data-id=\"a819cb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d1ed56 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3d1ed56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As we close another chapter, it\u2019s clear that sustainability is no longer just a direction for the future \u2013 it\u2019s a present-day imperative and a real lever for value creation in the cosmetics industry. In 2025, responsible innovation has moved beyond ethical positioning to become a strategic, operational and economic asset for brands ready to lead.<\/p><p><strong>A new perspective on value<\/strong><\/p><p>The market has matured: today, <span style=\"text-decoration: underline; color: #808080;\"><a style=\"color: #808080; text-decoration: underline;\" href=\"https:\/\/gmcosmeticaportugal.com\/en\/corporate-sustainability-commitment-to-the-future\/\">sustainability<\/a><\/span> is measured not just in <span style=\"text-decoration: underline; color: #808080;\"><a style=\"color: #808080; text-decoration: underline;\" href=\"https:\/\/gmcosmeticaportugal.com\/en\/solid-cosmetics-a-sustainable-choice\/\">environmental gains<\/a><\/span>, but in operational efficiency, financial resilience and customer trust. Brands that embrace eco-design, circularity and resource efficiency unlock benefits that go well beyond image. The real challenge is no longer whether to invest in sustainability, but how to do it in ways that deliver measurable and multidimensional returns \u2013 environmental, economic and social.<\/p><p><strong>Where sustainability meets savings<\/strong><\/p><ul><li><strong>Waterless formulations:<\/strong> by removing water, brands achieve lighter, more concentrated products, which translate into lower packaging requirements, reduced shipping volumes and longer shelf life. This delivers environmental gains and real savings across the value chain.<\/li><li><strong>Minimalist packaging:<\/strong> eco-packaging means less plastic and less waste, but it also brings concrete reductions in material costs and distribution expenses. Refillable and recyclable solutions further multiply the impact.<\/li><li><strong>Production efficiency: <\/strong>process optimization and adoption of renewable energy cut carbon emissions but also decrease utility costs and improve overall productivity.<\/li><li><strong>Waste to value: <\/strong>embracing circular economy principles \u2013 such as upcycling \u2013 transforms waste streams into revenue opportunities, maximizing resource use and reducing disposal costs.<\/li><\/ul><p><strong><br \/>From compliance to competitive edge<\/strong><\/p><p>For forward-thinking brands, <span style=\"text-decoration: underline; color: #808080;\"><a style=\"color: #808080; text-decoration: underline;\" href=\"https:\/\/gmcosmeticaportugal.com\/en\/solid-cosmetics-embracingsustainability\/\">sustainability<\/a><\/span> is now a risk mitigation tool and a source of commercial advantage.<\/p><ul><li>Lower operational costs and increased supply chain agility<\/li><li>Enhanced reputation and long-term consumer loyalty<\/li><li>Proactive adaptation to evolving regulatory standards, minimizing future liabilities<\/li><\/ul><p><strong><br \/>A strategic imperative for 2026<\/strong><\/p><p>As we approach a new year, the question is not whether sustainability pays off, but how to embed it deeper into every decision \u2013 from formulation to logistics, from marketing to after-sales support. The brands that succeed will be those that see sustainability not as a separate objective, but as the driver of <span style=\"text-decoration: underline; color: #808080;\"><a style=\"color: #808080; text-decoration: underline;\" href=\"https:\/\/gmcosmeticaportugal.com\/en\/solid-cosmetics-benefits\/\">lasting value<\/a><\/span> for the business, the customer and the planet.<\/p><p>At Groupe GM Cosm\u00e9tica Portugal, we believe the next era in cosmetics will be defined by those able to unite environmental stewardship, operational excellence and genuine innovation. Our mission is to support your brand in this journey \u2013 creating solutions where sustainability and savings reinforce each other, every step of the way.<\/p><p><strong>Wishing all our partners a prosperous, responsible and inspiring new year.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8b187c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8b187c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7632275\" data-id=\"7632275\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bdab14 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"0bdab14\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/gmcosmeticaportugal.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-share-buttons.min.css\">\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6a9f61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6a9f61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b275ba\" data-id=\"0b275ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sustentabilidade como estrat\u00e9gia: cria\u00e7\u00e3o de valor na cosm\u00e9tica<\/p>\n","protected":false},"author":2,"featured_media":3145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[45,1,33,30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainability as strategy: value creation in cosmetics<\/title>\n<meta name=\"description\" content=\"As we close another chapter, it\u2019s clear that sustainability is no longer just a direction for the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gmcosmeticaportugal.com\/en\/value-creation-in-cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solid cosmetics in Portugal\" \/>\n<meta property=\"og:description\" content=\"Solid cosmetics are gaining more and more ground in the Portuguese market due to their benefits for the skin and the environment. These types of products, such as shampoos, conditioners, soaps and deodorants, are formulated without the presence of water, which means there is no need for plastic packaging, thus reducing waste and promoting sustainability. In addition, solid cosmetics are generally made with natural and organic ingredients, avoiding aggressive chemical substances. With a variety of textures and fragrances, solid cosmetics offer a pleasant sensory experience, while nourishing and revitalizing the skin and hair, becoming an increasingly popular choice among conscious consumers in Portugal.The uptake of solid cosmetics in Portugal has been driven by environmental awareness and the benefits these products bring to skin health. The use of solid cosmetic bars not only reduces the waste of plastic packaging, but also promotes a more minimalist beauty routine free of aggressive chemicals. The options available on the Portuguese market are varied, ranging from soaps with moisturizing ingredients and delicate aromas to solid shampoos that provide gentle and effective cleansing. With solid cosmetics, consumers can enjoy a more sustainable and healthier personal care experience, while contributing to the preservation of the environment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gmcosmeticaportugal.com\/en\/value-creation-in-cosmetics\/\" \/>\n<meta property=\"og:site_name\" content=\"Groupe GM Cosm&eacute;tica Portugal\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T18:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T19:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.gmcosmeticaportugal.com\/wp-content\/uploads\/2023\/04\/DSC00854.webp\" \/>\n<meta name=\"author\" content=\"Groupe GM Cosm\u00e9tica Portugal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Solid cosmetics in Portugal\" \/>\n<meta name=\"twitter:description\" content=\"Solid cosmetics are gaining more and more ground in the Portuguese market due to their benefits for the skin and the environment. 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