Sunscreen sticks:
A smart format for innovation-driven brands
As consumer demand shifts towards practical, sustainable, and multifunctional skincare, sunscreen sticks have emerged as one of the most strategic formats for brands looking to expand their portfolio. Compact, mess-free and increasingly popular among active, wellness-minded consumers, this format combines efficacy, convenience, and environmental responsibility – a that is driving product innovation in the suncare category.
Why choose the stick format?
The sunscreen stick offers presents multiple benefits – not just for consumers, but also for brands focused on differentiation and market relevance:
- Precise, mess-free application, ideal for targeted areas such as the face and tattoos
- Portable and leak-proof, perfect for everyday use and on-the-go lifestyles
- Solid format, that allows for minimalist, eco-conscious packaging
- Air travel friendly, meeting increasing demand for convenience and regulation compliance
In short: a format that fits seamlessly into modern lifestyles, while offering ample creative and strategic opportunities for brands.
Designed for today’s conscious consumers
Today’s consumers are informed, discerning, and deeply value-driven. They seek high-performance products that align with their lifestyle and ethics. Launching a sunscreen stick signals that your brand understands this evolution — where sun protection is non-negotiable, but must also be practical, sustainable, and enjoyable to use.
No Groupe GM Cosmética Portugal we support brands in the development of high-performance sunscreen sticks tailored to their identity and market positioning. Whether your focus is sport, wellness, clean beauty, or dermatology, our R&D team develops high-quality formulasthat are enriched with natural-origin ingredients.
Let’s create your next best-seller?
Whether you’re building a new product line or expanding an existing one, the sunscreen stick offers a smart, timely opportunity to stand out. At Groupe GM Cosmética Portugal, we provide end-to-end development solutions – from formulation and packaging to regulatory support – tailored to your vision, your market, and your consumers.
