Solid perfume: innovation and versatility for modern brands
In the fast-evolving fragrance market, solid perfume is quickly emerging as a symbol of modernity and adaptability. Compact, tactile, and undeniably contemporary, this format is transforming not only how fragrance is worn, but also how it is imagined, created and shared by brands.
Today’s consumers seek convenience, sustainability, and a more intimate connection with their daily rituals – and solid perfume responds to these aspirations with elegance, ingenuity, and a modern aesthetic.
Solid perfume: the new chapter in fragrance
For brands, solid perfume is far more than a passing trend: it represents a true shift in perspective. As personal care routines become increasingly mobile and conscious, the demand for products that combine practicality, pleasure and
Why consider solid perfume for your brand?
Alcohol-free and waterless, solid perfumes offer gentle application and impressive shelf stability. This format is a canvas for creativity, enabling the development of unique fragrances or modern twists on brand classics. Using nourishing butters and waxes as a base, the result is a formula that feels pleasant on the skin while preserving the pure character of each scent.
- Modern versatility: purpose-built for life in motion, the solid format excels in travel, gifting, and everyday use.
- Sensory impact: with a waterless, alcohol-free base, solid perfume offers pure fragrance and a gentle touch on skin, while inviting the user to engage in a new ritual.
- Distinctive shelf presence: unique textures and compact designs ensure standout value – perfect for premium lines, seasonal launches or exclusive collaborations.
- Sustainable by nature: minimal, often refillable packaging, and the absence of water, make solid perfume a smart choice for brands prioritizing sustainability.
More than a product, a brand statement
Solid perfume isn’t just an alternative – it’s an opportunity to rethink how your brand connects with consumers. It speaks to changing lifestyles, new beauty rituals, and the demand for experiences that combine practicality, pleasure and responsibility.
Your fragrance, our expertise
At Groupe GM Cosmética Portugal, we transform ideas into distinctive products, from fragrance development and formulation to packaging and compliance. Whether you are launching a capsule collection or integrating solid perfume into an established line, our team delivers expertise at every stage.
We believe the future of fragrance is solid – let’s build it together.
